Fundraising and mobilisation are increasingly being driven by digital tools including CRM systems, automation, and AI. And that’s leaving a lot of fundraisers feel out of their depth, unsure how to engage with the language of data and technology, or how to influence decisions shaping supporter experience and income generation. At the same time, tech and data specialists can feel frustrated by unclear requirements or struggle to understand what it is that fundraisers really need, creating tension and missed opportunities on both sides.
This interactive session will create space to unpack how confident and connected fundraisers really are when it comes to the tech and data that underpin modern mobilisation—and to explore what needs to change in order to close the gap.
Guided by the voices in the room, the discussion will cover:
- The real-world impact of data and tech disconnects on fundraising and supporter relationships.
- The cultural shifts required for fundraisers and tech/data teams to collaborate more effectively.
- The capabilities and leadership needs required to drive supporter-first thinking in digital-first systems.
Grounded in shared experiences, this open discussion will bring fundraisers and data practitioners together to explore challenges, shift mindsets, and spark ideas for a more joined-up future.