The Donor Decision Lab: Using neuroscience to help supporters make positive choices
Who is it for?
Those keen to understand how decision science could improve their organisations’ work with supporters and volunteers; fundraisers in charge of specific functions like mass marketing, legacies, or donor engagement who are keen to integrate and work with others; individuals working in fundraising-related disciplines such as communications, advocacy, and engagement; those charged with driving innovation or offering development within a charity/NGO/INGO.
- Gain an understanding of the key scientific principles that inform donor decisions
- Discover inspiring examples and case studies from across a range of supporter channels
- Find out how to use the MINDSPACE framework to adapt your communications