Deep listening for donor retention

A tool to transform & strengthen your donor relationships

As we face tougher challenges for humanity, having an improved relationship with our donors and partners is essential for the accomplishment of our organisation’s mission and to promote real change and impact.

This session will approach a new way to relate with your donors: practicing deep and empathic listening. Deep listening contributes to getting into rapport with others, to building trust and goodwill, to deepening understanding, and to learning new ideas and perspectives. These are all aspects of relationship-building that can make a difference in your donor relationships and strengthen your impact.

Who is it for?

Fundraisers, development directors, executive directors, and anyone who wants to build meaningful relationships with donors, partners, and stakeholders.

Learning outcomes

  • Gain the tools to apply deep and empathic listening to your relationships with donors, partners, and stakeholders
  • Understand how deep listening strengthens the mission of your organisation
  • Learn strategies for using this approach to growing relationships with your donor


Nienke Teunissen
Coordinator International Fundraising, War Child Holland
Jan Uekermann
Co-founder, Stiftung Leaders of Tomorrow