Demystifying upcoming Facebook changes
About this session
iOS14 is coming – you can no longer ignore the warnings in your Facebook Ads Manager account! This session will cover what the warnings mean and what changes you need to make in your ad account. From verifying your domain to choosing the events you want to track, these things are both must-know and must-implement if you are actively recruiting donors or leads through Facebook ads, or plan to do so in the future.
Aimed at:
- Organisations running paid ads via a Facebook Business Manager ad account
- Anyone who plans to run paid Facebook ads in the future
Learning outcomes:
- Understanding of the changes in Facebook and the implications they have on you as an organisation
- The steps you need to take to verify your domain and set up your tracked events
- How to set up the conversions API