Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Design your donor experience: Empathise, analyse, create, test, and deploy
Learn how to map your donors’ journeys and your course to a deeper, lasting, and more fruitful engagement with them.
Attendees will learn the latest iteration of donor experience design via journey mapping, including journey development, persona creation, human behavioural analysis, root cause analysis, ideation strategies, impact vs. effort ranking, prototyping, deployment, and organisation change centred on true donor-centricity.
Reference will be made to the deployment of this methodology systematically and globally (over a dozen locations) at one of the world’s fastest growing social impact organisations, the UNHCR, and the emerging results of this investment.
Japan for UNHCR’s COO/Head of Fundraising and Brian Walsh, formerly of Oracle and now with Structured Empathy, will cover the initial deployment, early results, strategic modifications, and ongoing impact of this engagement in a candid peer-to-peer “done-wells and do-betters” format.
Attendees will be equipped to lead donor experience design sessions within their organisations, understand the best strategies to drive change via internal adoption, and impact top-line revenue for their organisation.
Aimed at:
Ideal attendees are or aspire to be internal change agents who want to deliver compelling experiences and meaning for their donors, thereby driving increased revenue for their organisations.
Learning outcomes:
- A strong working knowledge of donor experience design via journey mapping
- A set of strategies to support adoption of the methodology at their organisation
- A conviction that doing so is necessary and achievable.
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.