Using human-centred design to amplify fundraising strategy

In this hands-on workshop, participants will get to experience the human-centred design (HCD) process working on their own real and unique challenges when it comes to fundraising. HCD is emerging as an effective creative problem-solving technique with a strong set of tools and methodologies that improve collaboration and engage diverse voices.

Attendees will work with tools and learn the process that will unlock understanding for their specific organisation, getting new insights about both their donors and the people they are fundraising for. From the intersection of these insights, design thinking will help them craft a new path forward to try in the next year.

Participants will leave the session with a re-designed fundraising strategy that they can continue to build on with their teams, leading to other possible innovations, ultimately increasing donor engagement. Participants will experience the potential of HCD and the mind-sets that they can apply in other areas of their work as well. They will learn how radical collaboration, focus on human values, bias to action and valuing different perspectives can be the root of innovation.

Learning outcomes

  • Learn the design thinking process and understand its potential for innovation. We will teach it in a training-of-trainers style so the skills will be transferable to their own teams.
  • Understand the importance of deeply listening to stakeholders, radical collaboration, diversity and experimentation as the basis for innovation.
  • Learn how to find new insights and from there new innovative pathways to unlock challenges.

Who should attend: Anyone responsible for fundraising or donor engagement. The session will be particularly useful for participants who experienced a recent change in their fundraising outcomes, who face a problem in their fundraising efforts, who are planning to set high goals or who need innovative ways to do fundraising.

 Session style: This workshop will be entirely experiential and relevant to people working on fundraising or donor engagement. Participants will learn through doing and then reflecting.


Katy Grennier (Thailand)
CEO, Designing for Social Innovation and Leadership - DSIL Global