Your Digital Engine Room

The digital fundraising landscape is changing. How are you navigating it?

In October of 2025, Meta and Google both introduced political ad bans – just the most recent in a series of restrictions on charity advertisers looking to grow their share of voice and resources. This session will equip you with the practical strategies and tools to navigate ongoing changes in digital advertising.

Join us and you’ll be equipped with your digital and fundraising comms toolkit, helping you master social media, email, your website, and more, so you can build your audience and mobilise your supporters for action.

Learning outcomes

  • Gain a broad, theoretical view of the digital shift in fundraising and action and a specific understanding of Meta, email, and lead generation
  • Take part in a hands-on workshop and get the materials you need to pilot a lead generation programme
  • Understand how to manage the EU’s political ad ban, the changing digital landscape, and the shifts in how people want to support causes they care about

Speakers

Sarah Crowhurst
Co-Founder & Director, Hynt
JoAnne O'Donovan
Director of Fundraising, Dogs Trust Ireland
Joshua Leigh
Co-Founder & Director, Hynt