How mobilisation can harness people power and help you win
People have power and it’s our responsibility to help them use it to change the world. Organisations from all over the world have used digital techniques as the catalyst to build or harness the energy of existing movements in order to bring about the change they want to see. Greenpeace, grassroots campaigning groups, and countless political campaigns have applied movement building techniques to their successes and we can learn a lot from them. You will learn the theory behind digital mobilisation and reasons why your organisation should explore the model to remain relevant in this ever-changing world. You’ll get examples of how organisations have activated this thinking to drive successful public engagement, campaigning, and fundraising activities, and leave the session with the inspiration and knowledge to enable you to explore digital mobilisation at your organisation.