Strategies for fundraising in tough times.
The key to sustainability lies not only in acquiring new donors, but in maximising the value of the donors you already have. If you’re a fundraiser (or anyone else!) navigating today’s financial challenges, this session is for you. Together, we will explore practical and cost-effective digital strategies to enhance donor retention and loyalty, focusing on how to turn your current supporters into committed recurring donors.
With a focus on digital approaches that deliver high impact with low cost, based on multichannel in-house experience, session will include insight into:
- Shifting from single gift donations to monthly giving strategies: Using digital tools to help your donors climb the loyalty ladder.
- Donor experience programmes: How segmentation and benefit-driven engagement build lasting connections.
- Recovery and upgrade tactics: Reactivating past donors and encouraging greater commitment with minimal investment.