Beyond buzzwords: Combining fundraising, inclusion, & accessibility at your virtual events

How you can combine fundraising, inclusion, and accessibility at your virtual special event



About this session

In February this year, the Vision Foundation launched its centenary fundraising appeal with its biggest virtual event to date: Sight Loss in the Spotlight: Taking Centre Stage. Featuring high profile supporters Dame Judi Dench, Hayley Mills, and Stephen Fry the event attracted over 500 guests, the majority of whom were new to the organisation. In this workshop, Tamsin Baxter and Monica Smith will discuss how they delivered the event on budget in under five weeks, while ensuring inclusion and accessibility remained at its core.

Aimed at

  • Event organisers
  • High-value fundraisers
  • Appeal/capital appeal fundraisers
  • Disability charities
  • National charities that need to consider accessibility for and inclusion of disabled people

Learning outcomes

  • Practical tips on including the sight loss community in virtual events and communications
  • Lessons learnt on choosing the best virtual platform and live streaming company
  • How to approach a special event with an individual giving acquisition mindset to deliver long term results



Tamsin Baxter (UK)
Director of Development, Vision Foundation
Monica Smith (UK)
Centenary Appeal Manager, Vision Foundation
Natasha Russell (UK)
Event Director, Natasha Russell Event Management