Donor-advised funds

You and major donors: using your strengths for good

You know how a major donor programme should work in theory, but what about in practice? What happens in that first meeting? What can go wrong – and how can you avoid it? What should you wear? How do you start the conversation? What will the philanthropist ask and how should you answer? How do you follow up and turn that first conversation into a gift?

In this hands-on workshop, you will be lead you through the real-life practice of major donor fundraising, using case studies of real philanthropists and organisations that have won their support. The focus will be on you, your personality, your story, your concerns, and your energy, and on how to use those resources to build relationships with philanthropists. You will practice and build on your strengths in the session.

Who is it for?

Fundraising directors, CEOs, major donor fundraisers, and impact investment officers.

Learning outcomes

  • Learn how to develop first conversations with philanthropists
  • Practice first conversations in the safety of a seminar room
  • Learn to use your natural strengths to motivate a philanthropist


Christopher Carnie
Founder & consultant, Factary
Elsbeth Takkenberg
Strategic Advisor, Major Gifts & Legacy Fundraising, Tijdelijk Takkenberg
Houssam Chahine
Chief of Private Sector Partnerships for the MENA region, UNHCR