About this session
The very best digital donor journeys are based on marketing automation and relentless testing. This session will feature an inspirational array of greatest hits, packed with highlights from more than 1,000 digital fundraising campaigns. Ewald will share the benchmarks and methods that will make your life as a fundraiser easier (& more fun).
Brace yourself for jaw dropping cases about:
- Lead generation (you get your money for nothing, and your leads for free)
- How to increase your e-appeal income with RFM, engagement scores, interest scores, persuasion profiling and one-click personalised landing pages
- Marketing automation (send out 25 campaigns while you are still in bed, hungover from celebrating your organisation’s results)