Donor journeys for legacy fundraising

Donor journeys for legacy fundraising

Creating engaging donor journeys that lead to legacies

Engaging your donors is key, and the last two years have taught us there are more ways to do so than through newsletters and events. We also know that engaging older donors is increasingly important, but can also present unique challenges. When it comes to legacy fundraising, charities typically try to engage donors who are 55 and older – but what if we made legacies an integral part of our donor journeys from day one?

This practical workshop will help you rethink your future and re-engineer your donor journeys so supporters are inspired and excited to engage in legacy conversations with your organisation.






Ligia Peña
International Legacy Consultant, GlobetrottingFundraiser