Donor trends and global fundraising income

Donor trends and global fundraising income

Driving performance through collaboration

This session will focus on three benchmarking initiatives run by the International Fundraising Leadership Forum (IFL Forum): the Annual Peer Review, the Mid-Year Review, and the INDIGO Study, which provide key data insights and benchmarks across multiples countries and organisations that enable IFL Forum members to make better decisions about investment, maximise opportunities, and check in with key trends.

The workshop will begin with an exploration of insights into global and regional income trends from the end of last year, including regional differences, and will share trends across public versus private funding (individual giving, foundation income, and corporate income) with a focus on individual giving. The session will then compare these 2021 insights with data from the first half of 2022, including the initial impact of the conflict in Ukraine, looking at income streams, shifts in donor acquisition trends, and donor behaviour across 25 markets during the period. Participants will leave the session with a general benchmark against which to understand their own performance as well as with an understanding of potential opportunities and challenges.




Sotta Long (Switzerland)
Market Knowledge Manager, Unicef
Nigel Magson (UK)
CEO and Founder, Adroit