Today, people don’t trust organisations. Engaging your supporters in this environment is challenging, but presents opportunities for non-profits to leverage meaningful stories of social change. New technology can enable fundraisers and marketers to take advantage of these trends and create new and powerful forms of engagement.
Learning outcomes
- How a lack of trust across the world changes how we need to engage supporters
- How ancient myth and old storytelling frameworks can help overcome this lack of trust
- How new technology can be used to build trust and engage donors and advocates in powerful ways