Fast-track fundraising innovation with tools from successful start-ups

Are you looking to innovate in your charity fundraising? What’s holding you back? Worried about the costs of experimenting? Fearing the risk of failure? Not sure where to start or how to spot a good idea?

This masterclass will give you five tools to help you develop new fundraising products and strategies that you can put into action straightaway – and give you top tips on when and how to use them.

Inspired by proven start-up strategies, our ‘Start-Up Fundraising Playbook’ will disrupt old thinking, revitalise your approach to fundraising and give you practical skills that you can use to raise your game straight out of IFC 2018. These techniques will help you develop audience-centric, integrated fundraising offerings and products across online and offline.

Here’s a sneak peak of the tools you’ll learn to raise more money today:

  • Setting the mission: Revitalise your ask with a laser-like focus on what makes your organisation amazing.
  • Understand your audience: All good innovation starts with your audience needs. Learn how to create useful, usable audience personas.
  • Uncover insight without investing the world: User research and product testing is invaluable to successful product development, but it doesn’t have to cost the Earth. Learn about delivering audience research on a shoestring.
  • Identify areas for development: Develop a Boston Matrix to assess your current product performance and discover gaps for innovation.
  • The Minimum Viable Product is your Most Valuable Player: Find out what you really need to test to prove a concept, and how to keep costs low as you go.

Learning outcomes

  • A laser-like focus on your charity’s vision and the ask you’re making
  • Tools to get to know your donors and how to reach them like never before
  • A road map of how to develop new projects through innovation without blowing your budget or risking your reputation

Who should attend: Any fundraisers responsible for finding new donors and supporters, creating new products and revitalising your fundraising strategy. If you know you should be doing things differently, but don’t quite know where to start, this is for you. It will be especially useful for anyone with a remit around individual giving, community engagement or innovation.

Session style: Throughout the masterclass, your facilitators will share knowledge and inspiration points, but the majority will be made up of highly participatory, structured group activities where tools are outlined and put into practice. Attendees will leave the masterclass with tangible work they can take back to their charities.


Jo Kerr (UK)
Digital Consultant