Engage. Connect. Mobilise: Phone done right

Ever invited supporters to a “Telephone Town Hall”? Used a “Hustle Bank” to simultaneously have hundreds or thousands of personal, one-to-one SMS conversations? Delivered a regular giving program via text or used WhatsApp to mobilise supporters? Increased engagement or thanked supporters via radio-quality phone messages?

We will bring examples from the UK, Canada and the US of non-traditional phone and smartphone technologies that increase engagement and donations. Phones are not just a direct ask channel, but also a tool for engagement, mobilisation and relationship building.

As we explore these techniques and tools, we will look at when and how they can be deployed across the supporter journey and relationship, as well as how phone is being integrated with other channels to maximise impact and engagement.

Learning outcomes
• How phone and mobile are being used beyond traditional fundraising calls
• How and when to use phone to engage and mobilise, as well as fundraise
• Phone equals mobile equals digital
• Understand how the phone integrates and contributes valuably to a wider conversation and supporter journey

Who should attend: Individual giving and mid-high-value managers, supporter engagement and retention staff, and innovation and strategy managers/directors

Session style: Use of case studies and product demos


Bethan Francis
Fundraising and Supporter Engagement Consultant, Stratcom
Shoni Field (Canada)
Chief Development Officer, the British Columbia SPCA