Engaging in fundraising experimentation: How to maximize your funding resources through a combination of earned and philanthropic income

Over the past five years, Kathleen Kelly Janus has been researching how the best nonprofits scale past $2 million and beyond. Her research revealed that fundraising experimentation is critical to success. In this workshop you will learn how to develop a mission-driven funding model, and how to test earned and philanthropic income to maximize funding resources for your organization.

Learning outcomes

  • Develop a mission-driven fundraising model
  • Test sources of earned income
  • Test sources of philanthropic income
Who should attend: Nonprofits, donors, supporters, academics, government officials

Session styles: An interactive format which conveys detailed research findings as well as engaging participants in a workshop-style format to come away with tangible ideas to bring home to their organizations.


Kathleen Kelly Janus (USA)
Author & Lecturer, Stanford University