How pioneering storytellers are leveraging the power of film to create positive change off-screen.
Through the work of impact producers, filmmakers are using campaigns to not only build awareness around urgent issues, but to inspire audiences to change their minds and behaviours – often building critical mass to lead to structural change.
Impact producers build cross-sector coalitions that come together around the central message of a film to build powerful campaigns. Coalition partners can include funders and philanthropists, NGOs, civil society organisations, activists, the public sector, legal experts, journalists and academics, corporations (via CSR programmes), and public figures and influencers. These campaigns have led to legislative change and pioneering lawsuits, as well as changing hearts, minds, attitudes, and behaviours around the world.
In spite of these proven successes, most nonprofits are unaware of how filmmakers can help them leverage the power of their stories, or are unsure how to work with them, missing critical opportunities for communication, fundraising, and advocacy. Imagine launching a campaign to coincide with the premier of a film that addresses the same issue. Imagine having access to hours of cinematographic footage (which your organisation hasn’t paid to produce) to elevate an issue that is core to your mission. Imagine coming together around a film with an unlikely coalition of non-traditional partners, from influencers to academics to corporations, to propel a mission-aligned message to new audiences.
Through case studies and examples of successful impact campaigns, you will gain a deeper undetrstanding of the role of the impact producer as well as explore the possibilities these partnerships open up.
Learning outcomes
- Understand how impact producers are key partners for organisations wanting to increase their impact
- Learn how storytellers and the film industry are using impact campaigns to take their stories off the screen for positive societal change
- Identify possibilities for cross-sector coalition-building to leverage stories for increased impact