Your donors don’t live in silos, so why do we measure performance that way?
Across the board, digital is typically benchmarked against digital, telemarketing against telemarketing, face-to-face against face-to-face, and so on. Meanwhile, the patterns that actually predict donor value happen in the spaces between these channels.
This workshop will share the first comprehensive benchmark data examining telemarketing, F2F, and digital performance together, revealing what these programmes actually cost, what they’re worth, and the cross-channel behaviors that determine which supporters become your most valuable donors.
In a world where AI is accelerating the erosion of trust across institutions, donors crave human connection. Understanding where personal touchpoints deliver ROI matters more than it ever did before. Join us and you’ll leave with concrete benchmarks to evaluate your programmes, new perspectives on budget allocation, and frameworks for measuring what actually matters across channels – so you can make those connections with the right supporters at the right moment.
Learning outcomes
- Benchmark your programme performance against real data. Compare your telemarketing contact rates, F2F conversion costs, and revenue per lead to organisations like yours, so you can identify where you’re ahead, behind, or spending inefficiently
- Understand the cross-channel behaviours and/or data points that predict donor value and find out which acquisition sources produce the highest lifetime value, how digital engagement impacts phone conversion rates, and where multi-channel touchpoints drive retention
- Make smarter budget allocation decisions with confidence using concrete cost-per-acquisition and lifetime value data across channels to defend investment in underperforming programmes that feed your best donors, or confidently cut programmes that look good in isolation but fail when integrated metrics are applied