What happens when you stop guessing (and we’re all still guessing).
Most fundraising still looks back instead of looking ahead. We segment donors by what they did last, looking at recency, frequency, and value instead of predicting what they will do next. We send paper mail when they prefer SMS. We address regular giving churn after doners stop giving, rather than before they leave.
This interactive session explores how common sense practices, with some help from predictive AI, can flip how we work from backward-looking to forward-looking. A panel of charity-sector practitioners and sector technologists will share their experiences of what happened when they stopped guessing and started making data-informed predictions. From legacy and regular giving, to mid- and major programmes, and regular giving, all of your fundraising stand to benefit.
Learning outcomes
- Find out how you can replace filter-based segmenting with predictive AI models
- Learn to use behavioural signals to save monthly gifts before they lapse
- Explore how to implement real-time donor feedback loops with analysis
This session is presented in partnership with Dataro.