What happens when you stop guessing (and we’re all still guessing).
A technology expert, a consultant, and a frontline fundraiser walk into a room. Usually that’s the setup to a joke. This time, it is where the guessing stops.
Most fundraising still looks back instead of looking ahead. We segment donors by what they did last, looking at recency, frequency, and value, instead of predicting what they will do next based on observed patterns and trends. We send paper mail to people who would prefer SMS. We chase regular givers after they have already gone, rather than before they leave. We make decisions without collecting donor feedback.
In this interactive session, three vantage points that rarely share a stage – a technologist, a consultant, and a frontline nonprofit fundraiser – will show what changed when they stopped guessing. This is not a theory workshop. You will hear real results from organisations that have already shifted, with some help from predictive AI, from backward-looking to forward-looking. Expect live polls, a few honest admissions about how much guessing still goes on, and takeaways spanning legacy, regular, mid, and major giving. All of your fundraising stands to benefit.
Learning outcomes
- Replace filter-based segmenting with predictive AI models
- Use behavioural signals to save monthly gifts before they lapse
- Implement real-time donor feedback loops
This session is presented in partnership with Dataro.