Google Ad Grants: Connecting people to causes through free Google ads

Google Ad Grants empower eligible non-profits with $10,000 per month in free advertising on Google Search results pages. Google’s ads reach large audiences in a relevant, actionable and measurable way and allow non-profits to educate, attract donors, and help people around the world. Learn how to succeed online using the power of Ad Grants for effective and scalable marketing and fundraising.

Learning outcomes

  • Overview of the Google Ad Grants program
  • How to sign up for Google Ad Grants
  • How to create an effective digital marketing campaign
  • How to track the impact of a digital marketing campaign
  • Nonprofit case studies


Michelle Hurtado (USA)
Head of Google Ad Grants