SickKids VS: Apathy - a deep dive on the success of a groundbreaking healthcare campaign, what worked and what didn't

The SickKids VS brand platform has garnered international awards for groundbreaking creative – but did it work? This session digs deep into the results of the campaign – what worked well, what didn’t, and some of the key learnings taken away by the strategic leadership on both the client and agency side of the project.

Learning outcomes

  • The ROI of brand equity investments for NFP
  • Understanding the “giving mind-set” in order to compel action
  • Optimizing the integration of traditional and non-traditional tactics to drive results

Who should attend: Senior marketing and communications specialists, not-for-profit leaders


Lori Davison (Canada)
VP, Brand Strategy and Communications, SickKids Foundation
Daniel Shearer (Canada)
EVP & General Manager, Cossette