How Brand Can Help Fundraising

Finding synergy in sometimes competing departments.

This session will explore how brand and fundraising can work together to achieve your organisation’s goals. Brand and fundraising are elements that often sit on different teams with competing goals and priorities. Aligning those priorities can be a challenge!

Fundraisers are often expected to deliver year-on-year; brand-building can take years. However, there are ways for campaigns to support and consider both functions, driving awareness and conversion successfully. This workshop will walk you through key insights and help you get started.

Learning outcomes

  • Learn how to run a campaign that builds brand and raises funds
  • Discover why brand building can make audiences give more and be more loyal
  • Find out how to get started without huge upfront costs


Alicia Robinson
Global Engagement Director, Save the Children
Hannah Johnson
Global Executive Director, Blue State