Instant connection: Supporter engagement through SMS & WhatsApp

How organisations can use messaging channels to build supporter engagement




About this session

Is cookie-cutter follow-up messaging damaging your donor relationships? Taking command of how you connect with your supporters and really thinking through your interactions from a supporter perspective could be a game-changer for your organisation. Successful nonprofits are realising that their supporter experience is just as, if not more, important than their home page

Michael Sabat and Jessica Porter will use this workshop to look at the donor mindset and how your chosen communication channels can help you reach your supporters at the right time, in the right place, and with the right message. Messaging is the most-used form of communication in the world, with more monthly active users than email, social media, and even internet browsers.

Aimed at

  • This session is for staff of organisations looking to make a digital transformation and those that are serious about building digital customer journeys

Learning outcomes

  • It’s not build-versus-buy, it’s build-versus-die
  • Find out what’s available and what’s worked in the past
  • Big ideas for your organisation to try



Michael Sabat (USA)
Enterprise Account Executive,
Jessica Porter (USA)
SMS Program Manager, Democratic National Committee