The only way is up: Building an omnichannel engagement strategy from scratch

How to build a strong omnichannel engagement strategy from nothing



About this session

How did the Argentine National Committee for UNHCR go from zero to more than 200,000 supporters in just 18 months? Join this lightning talk to learn all about the hugely successful digital-led omnichannel mass engagement strategy that was launched in 2019. Starting completely from scratch, the organisation recruited 18,000 monthly donors in just a year and a half and raised UNHCR’s unaided brand awareness in Argentina from 3% to 14%.

Aimed at:

  • Fundraising professionals
  • NGO decision-makers
  • NGO digital and communication teams

Learning outcomes:

  • How to build a strong engagement and omnichannel strategy from scratch
  • See inspiring examples of integrated campaigns
  • Key learnings to take advantage of digital channels
  • Actionable insights to improve online fundraising results



Julieta Rodríguez Seara (Argentina)
Head of Digital Fundraising & Engagement, Argentine National Committee for UNHCR