I Wish I'd Thought of That (IWITOT): The fundraising campaigns that have inspired the sector

I Wish I’d Thought of That (or IWITOT) returns to IFC after a three-year break. Be prepared for a fast-paced inspiration session. Nine fundraisers from all walks of life will be taking to the stage — each with just six minutes to share with you the fundraising idea they wish they’d thought of. Why was it smart? What did it achieve? What does it mean in today’s world? IWITOT has been a sell-out event in London since 2012, when Open and SOFII came together to showcase fundraising ideas loved by fundraisers themselves. We’re excited to cast our net wider and hear about fundraising ideas from around the world.



Joe Jenkins (UK)
Director of Supporter Impact and Income, The Children's Society
Marcelo Iñarra
CEO, marceloiniarra.com & Club de Fundraising
Louise Lai (UK)
Client Services Director, Open
Brian Fitzgerald (Netherlands)
Founder & Co-Director, Dancing Fox
Spriha Shrestha (Nepal)
Communication and Partnership Associate, Restless Development Nepal
Laura Champion (Canada)
Senior Manager, Donor Response Marketing, Diabetes Canada and Board Member, Do Good Donuts
Jan Gregor
fundraising consultant, Czech Republic
Matt Derby
Partner, M+R