IFC introducing…. Events in a digital world

Three up-and-coming speakers take to the stage in this hour to discuss fundraising events in a digital world.

Sara Hoshooley from Cystic Fibrosis Canada will talk about best digital practices for fundraising events – specifically those that fundraise via peer to peer giving. She will explore: Tailored messaging, communicating impact, hidden ways to boost fundraising potential, turning event donors into ongoing supporters and why stewarding your event participants will provide one of the greatest returns on investment.

Alex Brekke from Fundraising Byrån in Sweden will show how Amazon Watch employs digital fundraising, events and traditional methods in an integrated strategy in order to grow the organisation’s donor base, including how having a clear strategy helped them maximise fundraising efforts when their cause turned viral during the Amazon rainforest fires in August.

Finally, Tatiana Martins de Souza from Conservation International Brazil will speak about events as a great opportunity to be with donors and potential donors in an informal and light environment to cultivate the relationship. She will focus on the example of CI-Brazil’s last annual event for board members and partners which resulted in a corporate partnership of 1 million euros.


Tatiana Martins de Souza
Senior Development Manager, Conservation International, Brazil
Alex Brekke (Sweden)
Owner, Fundraising Byrån AB
Sara Hoshooley (Canada)
Regional Executive Director, Cystic Fibrosis Canada