Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Integrated campaigning bootcamp: Boost your influence and income together
Join this masterclass to explore what enables an organisation to embrace a campaigning culture and why your fundraising and public engagement will improve with it.
This bootcamp will use real-life examples to lead participants through the experience of shifting an organisation from a more traditional way of working to embracing campaigning as the primary model for creating change. We will explore the case for change, as well as the learnings, experiences, enablers, and barriers that are faced during this change process, with a particular focus on the interface between campaigning and fundraising.
How do you move from a very strong focus on awareness raising and PR to campaigning? From transactional fundraising to engagement? How do you move away from a culture where work is planned and delivered in functional silos to one where integration is seen as a non-negotiable, therefore enabling campaigning and fundraising to evolve together? How do we describe the impact of work that in some ways is less tangible (e.g. influencing and engagement versus hands-on welfare work)? How can we grow the organisation’s confidence to be more outspoken?
Many organisations are thinking of or are already going through this sort of evolution. This masterclass is particularly relevant for those not-for-profit leaders who find themselves juggling integration, engagement, and culture change and are seeking to explore how campaigning and fundraising can both evolve and benefit during a change process like this.
Aimed at:
- Senior leaders in NGOs who seek to increase the effectiveness and impact of their work
- Fundraising and engagement professionals who seek to increase profile and appeal of their organisation
- Learning and development professionals.
Learning outcomes:
- Greater understanding of the benefits of closer integration between an organisations campaigning and fundraising functions
- Greater understanding of the critical enablers and the barriers faced when introducing an organisation to campaigning
- Learn from masterclass participants’ experience and collective troubleshooting.
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.