Unlock the potential of the tools you already own to reimagine what’s possible for your supporter journeys.
This interactive workshop will flip the script on the we-need-new-tech mindset, helping you unlock the potential of the tools already in your arsenal. Real transformation stories from the Royal National Institute of Blind People (RNIB) and Save the Children will illustrate how integrated, optimised technology – combined with clear decision-making and capable teams – can power personalised journeys, AI-driven insights, and mobilisation campaigns that deliver measurable impact.
Using live automation and integration software to demonstrate principles you can apply to any supporter experience tool, the session will show the real progression from simple email sends to sophisticated capabilities to map a more personalised supporter journey: predictive segmentation, behavioural triggers, AI-driven content optimisation, cross-channel orchestration, and campaign mobilisation at scale.
What makes this workshop different is that the focus won’t just be on features, but on how you can build the system around your existing technology – the data integration fundamentals, the cross-functional collaboration structures, the decision-making frameworks, and the team capabilities that turn marketing technology from a cost centre into a competitive advantage.
You will engage in live journey-mapping, actively diagnosing situations in your own organisation to reclaim your tech’s potential by moving from fragmented pockets of fundtionality to a unified approach that addresses technology, decision-making, and team capability together – even when resources are stretched.
This session is about rebuilding your systems to get powerful tools into the hands of your marketing and fundraising teams with clear decision rights, integrated data, and the right capabilities to experiment, learn, and optimise.
Learning outcomes
- Identify exactly where disconnected systems, siloed data, and manual handoffs fragment and dampen the potential of your supporter journey
- Take away a completed roadmap that details how to build the data integration, decision-making processes, and team capabilities required at each stage that balances quick wins with transformational change
- Learn how to break down silos by creating multidisciplinary teams around supporter journeys rather than channels