Discover the basics, build your case, and create financial stability.
As the older cohort of Gen Xers nears retirement and the Baby Boomer generation is dwindling, launching your legacy programme isn’t something your organisation can afford to put off any longer. But doing so can feel overwhelming—especially if you’re fundraising in a country where legacies are uncommon.
It’s time to break things down so you can break through your fears and launch your legacy programme. Through the lens of a case study from SOS Children’s Villages in Brazil—a country where legacy fundraising has not yet been normalised—you will learn how to get leadership on board, plan your internal processes, and engage your supporters.
Learning outcomes:
- Find out how to build a case for legacy investment.
- Discover the basics of setting up your legacy programme.
- Learn how to build a strong and progressively moving pipeline.