Build and sustain major donor confidence when the future feels unclear.
Major donor fundraisers are operating in a context shaped by uncertainty, pressure, and rapid change, from political instability and reputational risk to donor scrutiny and growing expectations around transparency and leadership. In response, organisations often feel pressure to simplify, reassure, or overstate certainty. But with major donors, these approaches can weaken trust rather than strengthen it.
This workshop examines how you can build and sustain major donor confidence when the future feels unclear. Drawing on real-world examples and donor experiences, the session looks at how leadership behaviour, organisational decisions, and communication choices shape credibility in complex situations.
Grounded in practical fundraising experience, this session provides useful frameworks and reflections you can apply immediately in your major donor relationships, proposals, and strategic conversations.
Learning outcomes
- Discover how major donors interpret risk, ambition, and uncertainty
- Explore what builds confidence during periods of disruption or change
- Learn ways to communicate honestly without weakening support