Getting started with peer-to-peer (community) fundraising

New to the world of peer-to-peer fundraising? You’ve come to the right place.

During this session we’ll explain the history of P2P fundraising and the evolution of an “asking culture”. Then we’ll dive into the different types of fundraising events and community-driven action campaigns that make up an organisation’s P2P portfolio. Throughout the session we’ll use examples of top P2P programmes that have attracted millions of new community members and generated billions in revenue for nonprofits around the world.

Learning outcomes

  • Learn the bigger picture of P2P fundraising and how it can be a valuable addition to your organisation’s fundraising strategy
  • See how P2P fundraising events and campaigns are effective at increasing brand awareness, community size and revenue
  • Walk away with a clear understanding of how to get started with P2P



Jillian Stewart (Netherlands)
Founder & Senior Consultant, PeerWorks Consulting