Innovating and investing in event fundraising: Lessons in change management

Pieta House is the largest suicide charity in Ireland and producer of one of the largest single-day fundraising events in the world. Take a journey back in time as Brian reflects on how he’s successfully lead his entire organisation – from his board to his volunteers – through a series of fundraising innovations. He’ll share the highs and the lows of their journey as they shifted their Darkness Into Light event from being just a local awareness walk to the global fundraising movement that it is today.

Learning outcomes

  • Understanding the power and potential of peer-to-peer fundraising events
  • Strategy for working with partners and vendors to help fuel innovation
  • Tactics for managing change across an entire organisation



Brian Higgins (Ireland)
CEO, Bloomfield Health Services