Making the most: Developing a strategy for success

Learn and practice developing a fundraising strategy with some simple hands-on tools. We will share research findings from across Asia on the drivers for fundraising success. We will explore why your donors do what they do and evaluate your fundraising portfolio to get the best return on effort. Finally, we will provide tips on how to make the case for greater investment in fundraising.

Learning outcomes

  • Making the most of your organisation – creating a fundraising culture
  • Making the most of your donors – leverage their motivations and needs
  • Making the most of your fundraising activities – focus on return on effort

Who should attend: Anyone interested in developing strategies for fundraising growth

Session style: Presentation of research findings. Hands on exercise to map the fundraising portfolio. Real case studies.


Martin Paul
Director, More Strategic