Politics shape our work – but how much do donors want to hear about it?
Zohran Mamdani stunned the world in 2025 by winning the NYC mayoral election against what seemed like impossible odds: Mamdani won on a platform of democratic socialism against a legacy candidate with billionaire backing.
The campaign was fuelled by a brilliant candidate with popular policies and historic digital and field programmes – but how did the team turn online energy into offline action? In this session, you’ll discover the key tactics that turned scrollers, followers, and fans into volunteers, donors, and voters. You’ll find out how chatbots, content creators, and experimental digital strategies helped the campaign build trust across the internet and cross the finish line with a historic win. And you’ll learn how to apply these lessons to your own work in fundraising and communications.
Learning outcomes
- Learn exactly how the Mamdani campaign built trust and excitement
- Discover the tools and tactics that can turn online energy into offline action
- Find out what’s changed in the last year, what’s working online right now, and how you can prepare for what’s next