Mapping supporter journeys

Mapping supporter journeys

Journey mapping your way to deeper supporter relationships and stronger organisations

This hands-on masterclass explores how forward-thinking social impact organisations are using journey mapping to create improved donor/supporter/advocate journeys that are technology-driven, cross-functional, omnichannel, and more seamless.

Journey has become the buzzword du jour, but what does it really mean in this context? Haven’t we always tried to put supporters at the centre of our fundraising, engagements, and communications?

The concept of the supporter journey is to help your organisation to communicate with a pool of supporters using as close to an individual approach as resources allow. Working in teams, we will physically map supporters from a range of demographics to support you to learn how to master this key customer experience (CX) approach from the commercial world and find its place in your social impact organisation.

The masterclass will be informed by multi-country, multi-year fundraising case studies from Greenpeace, MSF, and others. Greenpeace has been mapping for over six years, which has had a profound effect on the organisation. Together, our speakers will demonstrate the potential impact of this powerful technique for your own work.

Through structured empathy and improved engagement, journey mapping will have a profound impact on your social impact fundraising efforts, but also on the culture of your organisation: the process itself brings disparate teams more closely together to build a cross-functional, donor-centric experience.

You will leave the masterclass with your own multi-step CX journey mapping kit, including six unique downloadable case studies, ready to be immediately applied within your own organisation to improve your internal cooperation, communications, technology, engagement, and donor centricity.






Michael Johnston
Founder and CEO, hjc
Mustafa Ozkulahci (Netherlands)
Fundraising and Engagement Director, Greenpeace International