WhatsApp & mass mobilisation

Unpack the potential of tech-driven solutions in driving impactful social initiatives

Dive into an inspiring case study of leveraging technology to overcome digital exclusion and mobilise communities for social change! In this interactive session, you will learn how a youth movement in Botswana, faced with the challenge of inspiring hope amidst high youth unemployment, used the Whatsapp Business API to revolutionise its outreach efforts.

Learn firsthand how the movement navigated trust-building and engagement strategies to amass a database of over 1,400 contacts, translating to nearly 2,000 attendees and more than 200 volunteers for its stadium event, Hope Botswana. In this session, you’ll discover how the power of technology can foster community engagement and mobilise resources, in this case securing over $20,000 in support.


Lusanda Magwape
Founding CEO, Dream Factory Foundation
Bashanganyi Magwape
Co-Founder, Meeticks Africa