Discover the power of simplicity using the strategy map approach.
Using just a single sheet of paper, the strategy map approach allows you to facilitate the development and delivery of your strategy. This practical workshop will introduce you to an approach that is radically different from other strategy models and offers a profound insight into your business model, combining what you want to achieve and how you will achieve it. As a result, your plan will be both easy to understand and easy to explain to different stakeholders, including your board, staff, and supporters.
The strategy map approach is used by 60% of the world’s top companies and builds on the balanced scorecard (BSC) model, which makes it flexible in responding to changes in the fundraising environment and context.
This session is for those who have never used this approach and want to try something challenging to start thinking deeply about strategy, as well as for anyone who has use the BSC model before but has struggled to gain real traction with it.
Want to go deeper on this topic? This workshop is also being run as a masterclass.
Learning outcomes
- Understand how to plan and implement an approach to fundraising strategy that synthesises various strands and elements and provides flexibility for change.
- Learn how to identify key stakeholders, shape key strategy themes, and build meaningful objectives.
- Explore the performance measurement metrics within the strategy that can help you track impact and adapt where necessary.