Messaging channels for acquisition and fundraising: Best practices and case studies for non-profits using SMS and Facebook Messenger for fundraising

Wednesday 12 June
15:15-15:45 (UK BST)
Watch the session on the Resource Alliance Facebook page

Messaging has more daily active users than social media, email and even browsers. Most of us use messaging in our personal lives, but many organizations haven’t completely figured it out. Lead by Michael Sabat who has 10+ years of experience with messaging campaigns, this session will provide a comprehensive overview that you haven’t heard before. Michael will present approaches that have worked for other non-profits, an overview of the different options in the messaging space and multiple case studies on SMS and FBM campaigns. We will end by talking about what’s next in this fastmoving space. 


Aimed at: 

Digital marketers, email marketers, social media managers, communications directors and marketing executives will be interested in this session. 


Learning outcomes: 

  • The most important KPI if an organization is launching an SMS campaign 
  • The different capabilities for campaigns on SMS, Facebook Messenger and Whatsapp 
  • How to design and launch winning approaches for SMS. 


Michael Sabat (USA)
Enterprise Account Executive,