Looking beyond the selfie to discover the truth about young and diverse donors.
This insightful and interactive session combines research and discussion to offer important recommendations for fundraisers who want to diversify their funding base by engaging millennial and Gen Z donors, referencing The Future of Giving: Looking Beyond the Selfie, a study published by agentsC Inc. Canada and PayPal Giving Fund highlighting philanthropic attitudes and practices among younger populations.
As the recipients of an enormous transfer of wealth, and as the largest segment of the population, millennial and Gen Z donors are creating new ways of giving and demanding far more from charities before they make cash donations. Their actions are actively transforming the future of philanthropy and should influence how organisations adapt and adopt new fundraising philosophies for future success.
What new ways of fundraising might your organisation need to deploy to better engage the largest majority and most diverse segment of our population – Generation Z and millennials – as donors now and in the future?
Learning outcomes
- Explore new research findings that point to philanthropic trends among Gen Z and millennial donors, primarily unearthing insights that speak to the diversity of these cohorts, the platforms they engage for generosity, and their attitudes and beliefs about nonprofit organisation
- Discover the true meaning and application of the principles that govern generosity among young people
- Find out how person-centred relationship building can improve relations between young donors, fundraisers, and stakeholders, leading to transformative revenues