Lessons from a trans rights campaign.
This session will debunk two major online fundraising myths: that young people don’t give and that organic social media doesn’t generate funds.
Together, we will explore how your organisation can capitalise on breaking news and why campaigning language is vital for fundraising when the word is on fire and your supporters – and potential ones – have less disposable income when they used to.
The workshop will look at a stepped approach, showing you how to get a campaign out in just three hours, and how to scale it up with time, as well as actions your supporters can take, campaign stunts, daisy-chained fundraising asks, and influencer outreach.
Learning outcomes
- Learn to deliver effective reactive fundraising
- Understand how to make your social media campaigns resonant and how to target them at younger audiences
- Find out how to diversify supporter actions to lead to eventual donation