How Medical Aid for Palestinians transformed its fundraising programme.
Navigating rapid growth, fame, and change – while responding to an urgent humanitarian crisis – means adapting ways of working and adopting an agile mindset.
In less than a year, Medical Aid for Palestinians grew its annual income from GBP £10m to over GBP £50m. The organisation went from having a small, niche, and dedicated supporter base to attracting tens of thousands of new supporters from more than 150 countries through digital channels. In this session, you’ll hear how the charity has adapted its ways of working and fundraising programme to deliver on ambitious goals, while planning for a future in which media attention and public interest fades, but need continues to be great.