Packaging a corporate sponsorship program

Winning a partnership is a marketing job. Partnership with the corporate sector can be long-term using the corporate social responsibility route, or through the sponsorship route or even the emerging advocacy route. Doing your homework to get attention and action from the corporate sector to join hands with your ideas to do good and impact communities is an art.

In this workshop, you’ll be amazed at how both easy and how difficult is to inspire corporations to do good in the emerging responsible business world. To make an impact on potential partners, its vital tobuild socially responsible employees, view customers and stakeholders as partners to doing good, reach out to your audience to influence them for social action, take a position for a cause, and tap into the power of social media.

Corporate advocacy is also an emerging phenomenon that could be harnessed for building a common purpose for specific action. That needs thinking out of the box toward harnessing the power of corporates toward social action. That requires packaging and out of the box thinking and action.


Joseph Scaria (Philippines)
Area Director of Resource Development for Asia Pacific, Habitat for Humanity International