Embracing data-driven fundraising

Embracing data-driven fundraising

How to manage risks and reap the rewards



About this session

Are you curious about the latest data-driven fundraising techniques and technologies?

In this session Chris will demonstrate how donor demographics are rapidly changing across the sector and will show how your next generation of donors will engage and behave very uniquely from your past generations. He will make the case that we need to be prepared for this monumental shift in donor behaviour.

He will unravel some of the mystery and help prepare you for the future of data-driven fundraising, including the use of AI and automation. Understanding how technology and data can and will be used in the future of fundraising is the first step. This session will arm you with insights and best practices to help you address what you can do today to prepare your team and your operations for success tomorrow.

The session will include success stories and pitfalls to avoid in adopting the latest data- driven fundraising techniques and technologies.


Aimed at

  • Fundraising Executives (Vice Presidents, Executive Directors)
  • Board and Campaign members
  • Development Officers
  • Prospect Researchers and Data Analysts


Learning outcomes

  • A clear understanding of how changing donor demographics and new technologies will impact donors and fundraising operations
  • Knowledge of how machines can learn and what this means for your database
  • Insights on how the leading institutions are preparing for and executing data-science enable fundraising


About the speaker

Chris has more than twelve years of professional fundraising and development experience working with both small and large fundraising teams. He understands the new challenges facing the charitable sector and is passionate about helping forward-thinking teams embrace new forms of relationship-building using data-driven insights and technologies.

He has led successful fundraising efforts as the Director of Advancement for the Halifax Grammar School and Dalhousie University. Recently, Chris served for five years as Vice President Development for Fundmetric, a technology firm focused on turning one-time donors into lifetime supporters using artificial intelligence.

He is passionate about making it easier for the charitable sector to embrace and adopt data science technology. Chris is active in the Association of Fundraising Professionals (APF) and is the Past President of the APF Nova Scotia Chapter. He was the recipient of the 2015 Outstanding Professional Fundraiser Award.




Chris Steeves (Canada)
Senior Consultant, Global Philanthropic Canada