How did the Mamdani campaign turn online energy into offline action?
Join us at #FRO2026 to hear directly from a digital strategy advisor to the Mamdani campaign and discover the tactics that turned scrollers and followers into volunteers, donors, and fans.
You’ll learn how chatbots, content creators, and experimental digital tactics helped Zohran Mamdani’s campaign cross the finish line with a historic win, and how you can apply these lessons to your own work in fundraising and donor communications.
Learning outcomes
- Understand how digital engagement can be converted into real-world action
- Learn practical ways to use creators, chatbots, and digital content to build momentum
- Explore how experimental digital tactics can strengthen fundraising and mobilisation efforts