Partnership opportunities in the pandemic

Partnership opportunities in the pandemic: How to seize partnership opportunities and engage and inspire businesses in the new COVID-19 era


About this session

COVID-19 has hit business and charities hard. However, partnerships between these two sectors have never been so vital. And, somewhat surprisingly, in the middle of the pandemic there are significant partnership opportunities to be seized. In this workshop, Catherine and Jonathan will reveal how the COVID-19 pandemic has accelerated the need for a new era of purpose-driven, business-charity partnerships. Catherine will share stories from Changing Faces, describing how they have proactively engaged companies during the crisis. This includes a major corporate partner who has raised its game in response. She will also share examples of how she has created exciting new partnerships quicker than ever. Jonathan will share valuable insight from over 100 brainstorms with charities around the world. He will also share findings from ground-breaking new research launched in July 2020. Ultimately, Catherine and Jonathan will share recommendations on how to seize partnership opportunities in this new era. This will include how to stay motivated and relevant, as well as practical steps to engage and inspire businesses. You will leave this workshop full of inspiration, equipped with knowledge and tools to create new partnerships to help your charity emerge stronger from the crisis.

This session is aimed at:

  • Corporate partnership managers
  • Head of Corporate Partnerships/ Fundraising
  • Fundraising directors
  • CEOs.

What you will learn

  • How to build your corporate partnership campaign
  • How to get buy-in from your senior colleagues
  • How to create your corporate partnership selection criteria
  • How to inject urgency using decision science into your corporate approach.





Catherine Deakin (UK)
Director of Fundraising & Communications at Changing Faces
Jonathan Andrews
Managing Director, Remarkable Partnerships