The perfect donation form doesn't exist

Get use-case specific donation form recommendations, brought to you by iRaiser

Because fundraising is all about relationships, and relationships are unique, a strong digital fundraising form needs to be specific for each situation, profile, and path, to create unique interactions with your supporters.

This session will look at specific use cases that all nonprofits face daily. You will explore different donor types and see for each of them how to set up a donation form according to their specificities. You’ll study what to test and how to do it to increase conversion rate and build strong individual relationships with donors.

Who is it for?

Fundraisers, managers, and anyone concerned with improving engagement and conversion via their donation forms.

Learning outcomes

  • Discover how to set up donation forms for different kinds of donors
  • Find out what’s not working as well as it could be
  • Learn how to increase your engagement and conversion


Simon Romain
Chief Design & Product Officer, iRaiser