SOLD OUT: Donor experience & mid-level giving

Creating a collaborative, silo-busting, forward-looking mid-level giving programme

Are you having trouble convincing leadership to invest more in your mid-level giving programme? This case study-driven session will outline how you can create a sustainable mid-level giving pipeline to harvest donor insights and create a stewardship process and data-driven donor experience. You’ll discover straightforward ways to successfully create actionable tactics within a multichannel, integrated, and cross-departmental mid-level giving approach.

In this masterclass, you’ll learn firsthand how Doctors Without Borders transformed their middle-donor giving – a programme with over 60,000 donors – into a one generating over US$70 million per year. You’ll also hear how Swedish Childhood Cancer Fund has implemented a mid-level giving programme by following high-performance fundamentals right from the start and how that leads to major gifts and planned gifts, too. In addition, see how new tools like mapping and digital can be the place to start with your mid-level programme by following examples from around the world.

Who is it for?

This session was designed for every level of change agent! Mid-level giving is the bridge between different levels of engagement and can involve anyone in your organisation.

Learning outcomes

  • Learn how to survey and gather actionable information to create a more personalised approach
  • Receive a simple step-by-step guide to starting, or improving, your mid-level giving programme
  • Discover how you can create mid-level donor delight by using hyper personalisation across multiple channels in a cost-effective manner


Michael Johnston
Founder and CEO, hjc
Tiffany Wollin
Associate Director, Partner Program, MSF USA
Rebecka Winell
Senior Major Gifts Officer Fundraising, The Swedish Childhood Cancer Fund