Powerful corporate partnerships
How a global corporate-charity partnership sold out in 10 days
In May 2022, Lush and Sumatran Orangutan Society (SOS) launched an inspirational campaign to protect orangutans and their rainforest home. The secret of their success was an orangutan shaped bath bomb, which was a hit with consumers. What made it extra special was the hidden message inside each bath bomb, which led thousands of new supporters to SOS.
This workshop will use the partnership as a case study to show participants how to build their own inspirational corporate-charity partnerships, from concept, to pitch, and all the way through to execution. Participants will feel inspired and ready to build their own Lush-level partnerships!